![]() At the core of these successes are not just great products and services, but profitable, innovative business models- and the ability to improve existing business models while consistently launching new ones. The book explains how companies like Amazon, IKEA, Airbnb, Microsoft, and Logitech have been able to create immensely successful businesses and transform entire industries. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies. After years of research into how the world's best companies develop, test, and scale new business models, the authors have produced their standard work. It is used by companies, startups and consultants around the world and taught at hundreds of universities. The longawaited followup to the international bestsellers, Business Model Generation and Value Proposition Design.Īlex Osterwalder and Yves Pigneurs' Business Model Canvas has changed the way the world develops and plans new business models. So get The Invincible Company and play around with the pattern library to ask yourself which business model pattern can leverage my idea and bring it to the next level, create a mote, protect it from becoming obsolete in the short term.The invincible company review. How can you leverage them with a superior business model? So start to think, how can you leverage your ideas, your products, your services, your technology innovations. ![]() Over the longer term you get copied very quickly will always be somebody with a cheaper price. ![]() If you are a startup entrepreneur, starting a venture, what should you do now is start to think beyond product and technology, because that's a lost game. The money's often there, innovation activities often there, but probably mainly innovation theater for show with little impact, Once you start to give innovation power, then they can implement the tools that we're talking about in the invincible company. If you are the leadership of an established company -small, medium size, all the way to big - the first thing is that you should do is give innovation power. So the book actually targets both - from these startup entrepreneurs, all the way to the senior executives. And if you are a startup entrepreneur, the invincible company is a great reference book to help design superior business models, because we have a pattern library in the book, where you can understand how to create better business models, which also applies for established companies. ![]() We try to make it very concrete and practical. How do you actually manage this kind of portfolio? How do you put in place innovation metrics? How do you put in place a culture to become an invincible company? What we do in this book is we make it very practical. This is what people sometimes call the ambidextrous organization. So here is a recipe cookbook that helps you better manage the existing and invent the future. If you are a senior leader, this book is important to you because A) you don't want to get disrupted and B) you need to continuously focus on growth and it's harder and harder to grow, and it's harder and harder to reinvent yourself. Most companies are stuck in product innovation or technology innovation, which is a hard game to win. They broke out of the industry of banking and insurance to build superior business models where the unit of analysis is the business model, not the product or service anymore. The obvious examples are Apple and Amazon, but an example I really like is Ping An. The best companies out there don't just compete on technologies, products, and services and price. And that I believe is a game of the last century. The second topic is how do you create invincible business models, meaning business models with moats that protect you from competition can scale faster, etc.īecause most companies still focus on technology, innovation, product innovation, new services, and price. The other big topic in the Invincible Company is how do you actually reinvent yourself all the time? How do you create an innovation culture? How do you manage a portfolio of existing and new business models? The big idea is that companies to become more resilient, almost invincible, if you want, need to constantly reinvent themselves while they're actually successful, which is the moment where they least think of reinventing themselves.Īnd that will make you also more resilient, a big topic during the pandemic. (1) What is the big idea behind the invincible company?
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